To find out more, visit About Beanstalkīeanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. Tinderbox partners with digital properties at any stage in their life cycle, whether emerging or established. Tinderbox was developed to address the market need for a brand licensing agency specializing in extending digital properties – from leading video game franchises, video platforms and creators, to apps and social networks. ![]() Tinderbox, a division of global brand licensing agency Beanstalk is dedicated to working with digital brands to realize their potential in the world of consumer products. ![]() More information about Activision and its products can be found on the company's website, by following Tinderbox Activision maintains operations throughout the world and is a division of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company. Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading global producer and publisher of interactive entertainment. This, combined with their expertise in building major brand extension programs, provides us with an opportunity to reach our fans outside of the core game through a variety of highly relevant, global product extensions.” “We are thrilled to partner with Tinderbox to build our Call of Duty consumer products footprint in Europe,” said Ashley Maidy, vice president of global consumer products, Activision Publishing. “Tinderbox truly understands the Call of Duty franchise’s place in entertainment and pop culture. Call of Duty has potential across a broad range of categories and distribution channels we are excited to begin work and look forward to great program extensions to come.” Tinderbox is proud to join the team at Activision in developing consumer product extensions for this massive franchise throughout Europe. Its reach extends into the fabric of pop-culture with references in all forms of media, globally. The hit series delivers cinematic intensity, epic moments and stunning visuals throughout each release, with unparalleled levels of player engagement from a global community of fans.ĭan Amos, Head of Tinderbox comments: “ Call of Duty is one of the most iconic videogame franchises in history. Tinderbox will actively pursue opportunities in the lifestyle sector, including apparel, fashion accessories, gift and novelty, consumer electronics, and home décor.Ĭall of Duty was 2016’s No.1 top-selling console video game franchise worldwide for the seventh time in the last eight years, and continues to be a pop culture juggernaut worldwide. ![]() Tinderbox will support the Call of Duty franchise by expanding the European consumer products footprint, and create new touchpoints with fans beyond the award-winning and critically-acclaimed franchise. LONDON, U.K., APTinderbox, the digital division of leading global brand extension agency Beanstalk, has been appointed by Activision to represent the licensing opportunities in Europe for the top-selling video game entertainment franchise, Call of Duty®.
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